Companies like Nvidia, OpenAI, and Shopify say that culture matters most when things move quickly. As a leader, you can't be everywhere at once. You can't review every decision. But you can design systems so that people's default work mode aligns with your values and creates the desired results. 

Your ability to change is now directly tied to your ability to thrive in business. 

You might roll your eyes at the words "company culture". 

You might think it's become a hype term. But these billion-dollar companies don't think so. They take culture very seriously. 

Here's why you should, too. 

In 2025, we're past snappy slogans or free snacks in the break room. Culture is the game. It's how businesses move fast and win. From AI labs to fast-growing SaaS startups, the best have built their organisations to evolve with change.