Now more than ever, as we move deeper into the age of Artificial Intelligence, the ability to spot the right talent before your competitors do is an essential skill. 

This is why we’re seeing a talent war emerge between tech giants like OpenAI and Meta. A talent war that costs hundreds of millions of dollars.

The best predictor of success isn't always what someone's done. It's how they think. 

Companies like Nvidia, OpenAI, and Shopify say that culture matters most when things move quickly. As a leader, you can't be everywhere at once. You can't review every decision. But you can design systems so that people's default work mode aligns with your values and creates the desired results. 

Your ability to change is now directly tied to your ability to thrive in business. 

The CEOs winning in 2025 aren't just shipping products; they're building a company culture that drives their mission. One that scales. 

Forget the noise. When we talk about culture, we're not talking about fancy onboarding slides or mission documents. The best of the best are working with systems and tools that shape their company's behaviour.

Oh, and now AI plays a significant role in that.