Companies like Nvidia, OpenAI, and Shopify say that culture matters most when things move quickly. As a leader, you can't be everywhere at once. You can't review every decision. But you can design systems so that people's default work mode aligns with your values and creates the desired results. 

Your ability to change is now directly tied to your ability to thrive in business. 

The CEOs winning in 2025 aren't just shipping products; they're building a company culture that drives their mission. One that scales. 

Forget the noise. When we talk about culture, we're not talking about fancy onboarding slides or mission documents. The best of the best are working with systems and tools that shape their company's behaviour.

Oh, and now AI plays a significant role in that. 

How about Artificial Intelligence that helps you decide better? 

I'm not talking about brainstorming with ChatGPT.

That's generative AI. It's useful for ideas, content or code. 

Nudge Technology, or "Nudgetech," is a bit different. AI that's built into your daily workflow to spot patterns and drive better habits. It could help you master specific skills, for instance.

Change is a skill. It's something you can get better at, just like anything else. One thing I noticed about the best leaders I've worked with is that they can "read a room." They sense when to move forward with change and when it's wiser to stay put. 

Call it intuition if you like, but they've mastered the art of change. It's a huge part of leading well.