Privacy & Cookies

1. About This Policy

This Privacy & Cookies Policy explains how SUPERHUMXN LTD collects, uses, shares and protects personal information when you use our website, subscribe to our communications, contact us, contribute to our publications, purchase products or services or otherwise interact with SUPERHUMXN.

SUPERHUMXN LTD is the controller of personal information covered by this policy unless we tell you otherwise.

SUPERHUMXN LTD
Office 7219, 321–323 High Road, Essex, RM6 6AX
England, United Kingdom
Privacy contact: hello@superhumxns.com

Our approach is informed by applicable privacy and data-protection laws, including, where relevant, the UK GDPR and Data Protection Act 2018 as amended, the Privacy and Electronic Communications Regulations, the Data (Use and Access) Act 2025, the EU General Data Protection Regulation, applicable US state privacy laws, the UAE Personal Data Protection Law and China's Personal Information Protection Law.

Not every law applies to every interaction. Your specific rights depend on factors including your location, our activities in that jurisdiction and the way your personal information is processed.

2. Personal Information We May Collect

The information we collect depends on how you interact with us.

Information You Give Us

This may include:

• your name;
• email address;
• organisation;
• job title;
• contact details;
• newsletter preferences;
• correspondence;
• enquiries;
• event registrations;
• subscription information;
• account information;
• billing information;
• information contained in pitches or contributor submissions;
• professional biographies;
• information you provide during interviews or research;
• survey responses; and
• other information you choose to send us.

Payment-card information may be processed directly by a payment provider rather than stored by SUPERHUMXN.

Information Collected Through The Website

Depending on your settings and applicable law, we may collect information such as:

• IP address;
• browser and device information;
• operating system;
• pages viewed;
• referral source;
• approximate location derived from IP address;
• timestamps;
• interactions with emails or website features;
• cookie identifiers; and
• analytics or advertising information.

Information From Other Sources

For editorial, research, intelligence and business-development purposes, we may obtain professional or publicly available information from sources such as:

• company websites;
• regulatory filings;
• public registers;
• professional profiles;
• academic sources;
• media publications;
• databases;
• events;
• research providers; and
• business contacts.

Where applicable law requires us to give you additional information about such collection, we will do so.

3. Sensitive Personal Information

SUPERHUMXN does not seek to collect sensitive personal information unnecessarily.

In editorial or research contexts, a subject may sometimes involve information that receives additional legal protection, such as political opinions, health information, ethnicity, religion, biometric information or other sensitive categories.

Where we process such information, we will do so only where there is an appropriate legal basis or legal exemption and where the processing is relevant to a legitimate editorial, research, legal or business purpose.

4. Why We Use Personal Information

We may process personal information for the following purposes.

Provide Our Services

This includes operating the website, managing subscriptions, providing paid products, responding to users and administering accounts.

Depending on the circumstances, our legal basis may be performance of a contract, steps taken at your request before entering into a contract, legitimate interests or another basis recognised by applicable law.

Communicate With You

We use contact information to respond to enquiries, contributor pitches, commercial enquiries, requests and other correspondence.

Our legal basis will generally be legitimate interests, contractual necessity or consent where required.

Send Newsletters And Marketing

Where permitted, we may send newsletters, publication updates, invitations and information about SUPERHUMXN products or services.

Where consent is required, we rely on consent.

Where applicable law permits another basis, such as an existing-customer marketing exception or legitimate interests, we may rely on that basis subject to the safeguards required by law.

You can unsubscribe from marketing communications at any time.

Publish Editorial Work

We may process information for journalism, publishing, research, interviews, fact-checking, source management and editorial production.

The legal basis and any applicable exemptions depend on the particular processing and jurisdiction.

Conduct Research And Intelligence

We may analyse public, licensed or lawfully obtained information to identify companies, transactions, technologies, research, investment activity, cultural patterns and other developments relevant to our editorial and intelligence work.

Where personal information is involved, we seek to limit processing to information relevant to the legitimate purpose being pursued.

Operate And Improve Our Website

We may use technical and analytics information to understand how our site is used, maintain security, diagnose problems and improve user experience.

Depending on the technology and jurisdiction, this processing may rely on consent, legitimate interests or another lawful basis.

Protect Our Business

We may use information to prevent fraud, enforce agreements, protect intellectual property, maintain security, establish legal claims and comply with law.

Meet Legal Obligations

We may process information where required by tax, accounting, corporate, regulatory, court or other legal obligations.

5. Legitimate Interests

Where we rely on legitimate interests, those interests may include:

• publishing and operating a media business;
• conducting responsible research;
• developing our publications and intelligence products;
• understanding audiences;
• maintaining relationships with readers, contributors and business contacts;
• protecting our services and intellectual property;
• improving our website and communications;
• preventing fraud and misuse; and
• running our business effectively.

Where required, we consider whether these interests are outweighed by your rights and interests.

6. Cookies And Similar Technologies

Cookies and similar technologies allow websites to store or access information on a user's device.

SUPERHUMXN may use these technologies for several purposes.

Strictly Necessary

These technologies support functions such as security, network management, preference storage, session management and operation of the website.

Where the law permits, these may operate without consent because they are necessary or fall within another recognised exemption.

Functional

These technologies remember choices or enable additional website functionality.

Consent will be requested where required by applicable law.

Analytics

Analytics technologies help us understand matters such as page use, traffic sources and website performance.

Where applicable law requires consent for an analytics technology, we will request it before enabling that technology.

Advertising And Measurement

If we use advertising, attribution or cross-site measurement technologies, these may involve identifiers or information about interactions with our website.

We will request consent or provide opt-out mechanisms where required by applicable law.

7. Cookie Choices

Where required, you can manage non-essential cookies through the cookie controls provided on our website.

Withdrawing consent should be as straightforward as giving it.

You can also adjust cookie settings in your browser, although blocking certain technologies may affect website functionality.

Where legally required and technically supported, we may recognise browser or device signals such as the Global Privacy Control for relevant opt-out rights.

8. Service Providers

We may use third-party organisations to help operate SUPERHUMXN.

These may include providers of:

• website hosting;
• content-management systems;
• cloud infrastructure;
• email and newsletter delivery;
• analytics;
• payment processing;
• subscription management;
• customer relationship management;
• forms;
• security;
• data storage;
• research tools;
• accounting;
• professional services; and
• advertising or measurement technologies where used.

These organisations may process personal information on our behalf or, in some circumstances, as independent controllers.

We expect service providers processing information on our behalf to use appropriate safeguards.

9. Other Disclosures

We may disclose personal information:

• where you ask or authorise us to;
• where necessary to provide a product or service;
• to professional advisers;
• to regulators, courts or law-enforcement authorities where legally required;
• where necessary to establish, exercise or defend legal claims;
• to protect the rights, security or property of SUPERHUMXN or others;
• as part of a merger, acquisition, financing, restructuring or sale of all or part of our business, subject to appropriate safeguards; or
• where another lawful basis allows disclosure.

We do not disclose personal information merely because someone requests it.

10. International Transfers

SUPERHUMXN is based in the United Kingdom and may use service providers or work with organisations located in other countries.

As a result, personal information may be processed outside your country.

Where privacy law requires specific safeguards for an international transfer, we use an appropriate mechanism where available.

Depending on the jurisdiction, this may include:

• adequacy regulations or adequacy decisions;
• the UK International Data Transfer Agreement;
• the UK Addendum to approved EU Standard Contractual Clauses;
• EU Standard Contractual Clauses;
• contractual safeguards;
• consent where legally appropriate; or
• another lawful transfer mechanism.

Additional requirements may apply where information is transferred from jurisdictions such as China or the UAE.

11. How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, editorial and security requirements.

Retention depends on the category of information.

For example:

• marketing information may be retained while you remain subscribed, together with limited suppression information after you unsubscribe where necessary to respect your preference;
• general enquiries may be retained for a reasonable period after the matter is closed;
• contracts, invoices and transaction records may be retained for the period required by tax, accounting or limitation laws;
• contributor and publication records may be retained where necessary to document rights, attribution and publication history;
• editorial research may be retained where there is a continuing legitimate journalistic, research or archival reason;
• technical and analytics information is retained according to the relevant system or cookie settings.

We may retain information for longer where necessary in connection with a legal dispute, regulatory requirement or legitimate archival purpose.

12. Security

We use organisational and technical measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

No internet-based service can guarantee absolute security.

Where a personal-data breach occurs, we will assess and respond to it in accordance with applicable law.

13. Your UK And European Privacy Rights

Where UK or EU data-protection law applies, you may have rights including:

• the right to be informed;
• the right to access your personal information;
• the right to correct inaccurate information;
• the right to request deletion;
• the right to restrict certain processing;
• the right to data portability in applicable circumstances;
• the right to object to certain processing;
• the right to object to direct marketing;
• the right to withdraw consent where processing relies on consent; and
• rights relating to certain solely automated decisions.

These rights are not absolute and exceptions may apply.

You can make a request by contacting hello@superhumxns.com.

We may need to verify your identity before responding.

14. United States Privacy Rights

Residents of certain US states may have additional privacy rights where the relevant state law applies to SUPERHUMXN.

Depending on your state and the circumstances, these may include rights to:

• know or access personal information;
• obtain a copy of certain information;
• correct inaccurate information;
• delete certain information;
• opt out of certain sales of personal information;
• opt out of certain sharing or targeted advertising;
• limit certain uses of sensitive information;
• opt out of qualifying profiling or automated decision-making; and
• appeal certain decisions concerning a privacy request.

Where required by applicable law, we will not discriminate against you for exercising a privacy right.

Requests can be made through hello@superhumxns.com or through any privacy-control mechanism provided on our website.

Where legally required, authorised agents may make requests on behalf of an individual subject to appropriate verification.

15. California

Where the California Consumer Privacy Act, as amended, applies to SUPERHUMXN, California residents may have rights including access, correction, deletion and the right to opt out of qualifying sale or sharing of personal information.

Certain advertising or analytics practices can constitute “sharing” under California law even where no money changes hands.

Where applicable, relevant choices will be made available through our privacy or cookie controls.

We will honour legally valid opt-out preference signals where required.

Nothing in this section suggests that SUPERHUMXN is subject to the CCPA where the statutory requirements for its application are not met.

16. UAE Privacy Rights

Where the UAE Personal Data Protection Law applies, individuals may have rights concerning access, correction, deletion, restriction or cessation of processing, portability, objection to certain automated processing and other matters provided by applicable law.

We will handle applicable requests in accordance with the relevant UAE requirements.

Cross-border transfers involving UAE personal data will be handled using a mechanism permitted by applicable law where such requirements apply.

17. China Privacy Rights

Where China's Personal Information Protection Law applies to our activities, individuals may have rights including rights to know, decide, restrict or refuse processing and to request access, copies, correction or deletion in circumstances provided by law.

Where separate consent or other specific requirements apply to sensitive personal information, disclosure or cross-border transfers, we will seek to meet those requirements where the processing is within the scope of PIPL.

Where PIPL requires an overseas organisation to appoint a representative or establish another presence in China, this will be addressed in accordance with applicable requirements.

18. Automated Decision-Making

SUPERHUMXN does not intend to make decisions producing legal or similarly significant effects about individual readers solely through automated processing unless we specifically tell you otherwise and implement any safeguards required by law.

We may use automated technologies for ordinary functions such as analytics, spam detection, recommendation, segmentation or website administration.

19. Children

SUPERHUMXN is aimed primarily at an adult and professional audience.

Our website and services are not designed for children under 16.

We do not knowingly seek to collect personal information from children in circumstances requiring parental or guardian consent.

If you believe a child has provided information inappropriately, contact us.

20. Editorial And Journalistic Processing

Some personal information may be processed as part of journalism, research, publishing or other freedom-of-expression activities.

Privacy laws in some jurisdictions contain specific rules, exemptions or balances for these activities.

Where those provisions apply, certain rights or obligations described elsewhere in this policy may apply differently where necessary to protect legitimate journalistic or freedom-of-expression interests.

This does not remove our commitment to responsible editorial practice.

See our Editorial Standards for more information.

21. Privacy Complaints

If you have a concern about how we have used your personal information, please contact us first at:

hello@superhumxns.com

Please describe the concern and provide enough information for us to identify the relevant processing.

We will investigate privacy complaints and respond in accordance with applicable legal requirements.

Where UK data-protection law applies, you also have the right to complain to the Information Commissioner's Office (ICO).

If you are in the European Economic Area, you may have the right to complain to the competent supervisory authority in your country.

Individuals in other jurisdictions may be entitled to complain to their relevant privacy or data-protection authority.

22. Changes To This Policy

We may update this policy to reflect changes in our services, technology, suppliers or legal obligations.

The current version will be published on this page with its effective date.

Where a material change requires additional notice or consent under applicable law, we will provide it.

23. Contact

For privacy questions, requests or complaints:
Email: hello@superhumxns.com