How about Artificial Intelligence that helps you decide better? 

I'm not talking about brainstorming with ChatGPT.

That's generative AI. It's useful for ideas, content or code. 

Nudge Technology, or "Nudgetech," is a bit different. AI that's built into your daily workflow to spot patterns and drive better habits. It could help you master specific skills, for instance.

You might roll your eyes at the words "company culture". 

You might think it's become a hype term. But these billion-dollar companies don't think so. They take culture very seriously. 

Here's why you should, too. 

In 2025, we're past snappy slogans or free snacks in the break room. Culture is the game. It's how businesses move fast and win. From AI labs to fast-growing SaaS startups, the best have built their organisations to evolve with change.